Swift Group Report Record Performance At The Caravan, Camping And Motorhome Show
As the largest manufacturer of motorhomes, touring caravans and holiday homes in the UK, the Swift Group is a well-respected and easily recognised company. The group celebrated its 50th anniversary recently, and sales have soared, doubling on the first day of the UK’s Caravan, Camping and Motorhome Show.
Sales at the Caravan, Camping and Motorhome Show
In addition to doubling their sales on the first day of the show, Swift continued to demonstrate considerable success throughout the show. Sales of new motorhomes, in particular, surged by 34 per cent compared to the figures for 2016. This represents the company’s best performance in ten years.
Swift’s Sprite caravans and the new Basecamp, a crossover camping vehicle, proved very popular, and the Escape motorhome range also did exceptionally well. The Escape range is often recommended as a starting point for people searching for their first motorhome. In addition to being affordable, the Escape has been completely redesigned in 2017, providing an increased choice of layouts and even more great features.
The increase in sales may have been due in part to Swift’s announcement earlier in the year that they intended to increase retail prices following the show. Many customers appear to have been motivated by this to purchase their new motorhomes before the prices were increased. Swift’s successful “Beat the Price Increase” campaign seems to have encouraged many previously undecided customers to go ahead with their purchase of a first or replacement motorhome.
Another factor in Swift’s success may have been the increase in the number of people opting to stay in the UK for their holidays rather than travelling abroad. This is thought to be due to the weakness of sterling and the uncertainty regarding Brexit.
According to the group’s commercial director, Nick Page, the last few days of the Caravan, Camping and Motorhome Show were “phenomenal”.
Where Can You Find Swift Motorhomes for Sale?
If you are looking for new Swift motorhomes in the south of England, you will find a wide range of these as well as motorhomes from other manufacturers at Viscount Motorhomes on the outskirts of Southampton in Hampshire.
The Swift motorhome ranges stocked by this family-run dealership include the Rio, Escape and Autocruise models. The Rio range is compact and offers four different models that can be driven on a standard car licence. The Autocruise range also offers many alternative features and options, but it is perhaps the Escape that most new customers are drawn to. This is the best selling of Swift’s coach-built ranges and boasts a low-profile streamlined exterior, SMART Plus construction and a choice of eight different layouts.
In addition to new vehicles, Viscount Motorhomes also sell pre-owned motorhomes that come with a twelve-month warranty and, if they are more than three years old, a full MOT.
The major advantage of buying a pre-owned or new Swift motorhome from a trusted dealer is the extra advice and support you get. They can also help with arranging finance for your motorhome if this is required. Needless to say, you will be given a full working demonstration of your new motorhome and all its features when it is collected.